Strat-Bridge
Bringing culture to a global recruitment industry
Service
Brand Strategy
Deliverables
Logo Design, Brand Guidelines
Industry
Business, Recruitment Services
Duration
5 – 6 Weeks
ABOUT
Bridging worldviews across continents
Strat-Bridge works at the intersection of recruitment enterprise and corporate strategy, operating as a team of ex-pat Māori & Kiwi abroad in London UK and Europe.
We delivered brand strategy and identity to clearly position the business within both cultural and commercial contexts. The focus was on clarity and credibility — ensuring the brand could speak fluently to C-Suite commercial partners without compromising its foundational roots within Aotearoa NZ
SERVICE
Professional led, whakapapa embedded
A professional identity system was designed to balance cultural grounding with corporate credibility. Built for presentations, proposals, and stakeholder communications, the system is restrained, adaptable, and purposeful — enabling Strat-Bridge to show up with consistency and confidence in high-trust environments.
SOLUTION
Strategic framing, mauri informed
We defined positioning, messaging, and audience to support board, executive, and client engagement. Grounded in whakapapa, strategy ensures cultural knowledge informs decisions while remaining commercially relevant. This approach allows Strat-Bridge to articulate value in high-level conversations, presenting a confident, culturally anchored voice across Māori and corporate networks.
OUTCOME
Confident cross-cultural positioning
The outcome is a clear, confident brand that operates comfortably across Māori and corporate worlds. Strat-Bridge is positioned to engage internationally, build trust quickly, and lead conversations where cultural understanding and strategic thinking must work together.
