Make Your Brand Stand-out in 5 Ways
Jan 12, 2025
Simple, smart ways to make your brand memorable, engaging, and unmistakably yours.
Build personality and recognition
1. Brand Device Create a visual or verbal element that becomes instantly recognisable, like a shape, icon, or motif unique to your brand. The most powerful are dirived from the logo itself. 2. Strapline Craft a clear, memorable tagline that communicates what you stand for. Specific, real, and aligned to your purpose — no vague promises or clichés. You'll be surprised how commonly this happens.
Bring it to life authencity and character
3. Use Motion Add movement to your brand to make it feel alive. Animated logos, micro-interactions, or transitions give energy and help users engage naturally. Every brand has video content these days. 4. Real Photography Use authentic imagery, not stock clichés. Photos of real people, places, or moments make your brand relatable, credible, and memorable. (Truestock is pretty good though for Aotearoa).
Keep it consistent everywhere
5. Visual & Written Consistency From typography and colour to messaging tone, consistency builds trust and recognition. Every touchpoint should feel unmistakably “you.” When things look out of place it make customers second guess – "is this legit, are they this careless, or am I about to be scammed".
